Growth consulting for concrete, epoxy and flooring contractors

You don't have a lead problem. You have a system problem.

Leads are only one piece. We look at the whole business: your offer, sales process, follow-up, team and numbers. Then we find what's actually holding you back, fix it, and show you the results.

~$30Average cost per lead
$20K+In booked jobs within 60 days
100%Contractor focused. That's all we do.
Sound familiar?

The problems we fix

Every contractor we talk to says some version of these. Most of them have nothing to do with needing more leads.

01
"I'm slammed one month and dead the next."
Why

Work comes from referrals and luck, not a system. When the referrals slow down, so does the business.

The fix

A steady pipeline: ads that run every month, follow-up that never stops, and a calendar you can plan crews around.

02
"I get leads, but they're all tire-kickers."
Why

The ads are aimed at everyone and the forms ask nothing, so anyone with a phone fills them out.

The fix

Targeting, offers and qualifying questions that filter out price shoppers before they ever hit your phone.

03
"Leads come in and just go cold."
Why

You're on a job site. By the time you call back three hours later, they've already booked someone else.

The fix

Instant text and email replies, missed-call text back, and automatic follow-up until they book or say no.

04
"I paid an agency and have no idea what I got."
Why

They report clicks and impressions. Nobody's tracking the only numbers that matter: jobs booked and money made.

The fix

A simple dashboard: cost per lead, cost per booked job, and revenue from every dollar you spend.

05
"I give a ton of estimates but don't close enough."
Why

No real sales process. Quotes go out, nobody follows up, and the customer picks whoever stayed in touch.

The fix

A simple sales process: how estimates are presented, follow-up after every quote, and close rates you can actually track.

06
"Everybody just wants the cheapest price."
Why

If you look like everyone else, price is the only thing left to compare.

The fix

Positioning and offers that make you the obvious choice, backed by proof that justifies charging more.

07
"Everything runs through me."
Why

You're the salesman, the estimator, the marketer and the crew lead. Growth stops where your hours do.

The fix

Systems, automations and hiring campaigns that let your team carry the load, so the business doesn't need you on every call.

08
"We're busy all year, but there's not much left at the end."
Why

Jobs are priced to win, not to profit, and nobody knows which services or lead sources actually make money.

The fix

Know your numbers by job and by lead source, then shift your offers and spend toward the work that pays.

Why this is different

We're not another marketing agency

Agencies sell you leads. We figure out why the business isn't growing and fix that. Sometimes it's marketing. Usually it's something deeper.

A typical agency

  • Starts with ads before understanding your business
  • Treats every problem like a lead problem
  • Reports clicks, impressions and "reach"
  • Works with dentists, gyms and roofers too
  • Locks you into a contract and disappears

Ascend

  • Starts by finding what's actually holding you back
  • Fixes the offer, sales process, follow-up and numbers too
  • Reports jobs booked and revenue
  • Only works with concrete, epoxy and flooring contractors
  • Weekly numbers and a direct line to our team
How it works

Find it. Fix it. Scale it.

No guessing and no cookie-cutter packages. Every plan starts with where you are, where you want to be, and what's in the way.

1

Growth Audit

We look at your numbers, your sales process, your team and your marketing, then pinpoint the gap.

  • Where you are now
  • Where you want to be
  • What's actually in the way
2

Build the System

We fix what's broken, in the order that makes you money fastest.

  • Offer, pricing and positioning
  • Sales process and follow-up
  • Marketing, CRM and hiring
3

Run, Track, Scale

We test every week, cut what doesn't work and put more behind what does.

  • New ads tested weekly
  • Dashboard you can read in 30 seconds
  • Scale when the numbers say so
The toolkit

What we use to fix it

You don't buy a package. We use whatever your business actually needs, and skip what it doesn't.

Offers and PositioningWhy someone should pick you over the next guy
Websites and FunnelsPages built to get quote requests, not compliments
Meta and Google AdsFacebook, Instagram, LSA and search campaigns
Speed-to-Lead and Follow-UpInstant replies and follow-up that never stops
CRM and PipelineEvery lead tracked from first click to paid job
Hiring CampaignsAds and systems to find and keep good crew
Sales ProcessEstimates, follow-up and close rates that improve
Numbers and DashboardsMargins, cost per job and return on spend
Is this a fit?

Who we work with

Good fit

  • Concrete, epoxy, coatings, resurfacing or flooring contractors
  • Already doing good work and getting jobs
  • Ready to grow past referrals and word of mouth
  • Willing to answer the phone and follow a process
  • Want real numbers, not vanity metrics

Not a fit

  • Looking for the cheapest marketing option out there
  • Want leads but won't follow up on them
  • Expect results with zero involvement
  • Can't handle more work right now
  • Outside the concrete and flooring trades
About Ascend

Built for contractors. Focused on the whole business.

Ascend started because we kept seeing the same thing: great contractors doing great work, stuck in a feast-or-famine cycle and burned by agencies that thought every problem could be fixed with more leads.

Nearly every client we work with is in concrete, coatings or flooring. We know how your customers buy, what your margins look like and what it takes to keep crews busy year round.

We think like operators, not marketers. We start with your numbers, find what's actually holding the business back, and fix it in the order that makes you money fastest. Then we show you the results every week.

Book a Growth Audit
Questions

Straight answers

What happens on the Growth Audit?

It's a 30-minute call. We go over where your business is now, where you want it to be and what's in the way. You leave with a clear plan, whether you work with us or not.

How is this different from the agency I already tried?

Most agencies start with ads. We start with why you aren't growing. Sometimes the answer is ads, but usually it's the offer, the sales process, pricing or the team, and ads alone won't fix that.

How fast will I see results?

Speed-to-lead and follow-up fixes usually show up in the first couple of weeks. Ads typically need two to four weeks of data before we know what to scale.

Do I need to sign a long contract?

No. We earn the next month by showing you the numbers this month.

Do you work with contractors outside concrete and flooring?

No. Focusing on one trade is the reason this works. We know your customers, your seasons and your competition.

Free Growth Audit

Stop guessing where your next job is coming from.

Tell us a little about your business. If we can help, we'll set up a 30-minute call and show you exactly what we'd fix first.

  • Find the gap between where you are and where you want to be
  • See what's costing you jobs right now
  • Leave with a plan, whether we work together or not

Book your Growth Audit

Takes about a minute. We reply within one business day.

No spam. No pressure. Just a real conversation.